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I just bought a book about marketing using social media, and it has given me some great ideas already for how to think about marketing for the book.
I'm not even to the social media part of it yet--first it talks about traditional marketing concepts--but these ideas have been helpful to focus my message about what the book is (and is not):
Brand
What is my "brand"? If it could be summed up in a short phrase, it would be Christian Unity.
Outcome
What is the outcome that I help my "clients" achieve? My clients are lay Catholics, and I help them to lead their Protestant friends and family into full communion with the Catholic Church.
Reading this book helped me think about my book's purpose, and this is what it is: to help my fellow Catholics know the right questions to pose to their Protestant relations and colleagues in order to lead them into the fullness of the truth in the Catholic Faith.
Differentiator
What makes me inherently different from my "competitors"? In this case, competitors are other Catholic apologists, but since I am a brother in Christ to them within the Church, we are not really competitors at all in the sense of antagonism--everyone wants everyone else to succeed and we help each other--but this question still must be answered from the angle of "why should I buy your book if another apologist has already written one just like it (or better)"?
Ultimately what makes me different is that I have a unique perspective when it comes to engaging Protestants in dialogue, a perspective born of my double conversion, first from atheism to Protestantism and then into the Catholic Church, as well as from countless talks in person and over the internet with Protestants of all stripes.
Which topics inevitably come up in conversations with Protestants? What arguments do you as a Catholic need to know? What counter-arguments will they most likely make and what are the rebuttals to them?
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This is the book for:
...answering Protestant challenges and turning the tables on them in the conversation
...gaining an understanding of the fundamental differences between Catholics and Protestants and why the Catholic position is more reasonable
...leading your Protestant friends and family into the Catholic Church
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Unfortunately I have already submitted to the book to four publishers without having such clear, focused language in the proposals, but the good news is that only four publishers have it (and not forty), so future submissions will be better.
Finally, I already have an idea in mind for a second book in what could very well become a series equipping lay Catholics with the tools they need to help Protestants become Catholic. This second book will teach Catholics how to dialogue with Protestants: how to avoid going down rabbit-trails in a discussion; how to keep the conversation positive and productive; how to avoid leaf issues and get to the root ones, and so on.
Thanks for your prayers! |
